Commercially-minded marketing leader with over 20 years of experience helping consumer brands grow.
Profitably, sustainably, and creatively.
Small but Mighty Marketer
I've led marketing and growth for iconic brands like Moonpig, Not On The High Street, VoucherCodes, and Expedia, as well as earlier-stage startups and not-for-profit organisations. Whether in interim, permanent, or fractional roles, I work across strategy and execution, helping businesses scale with smart marketing, sharp focus, and cross-functional collaboration.
Career Highlights:
VoucherCodes – CMO leading rebrand, loyalty, and new channels expansion including TV => +20% traffic, +120% App downloads
Moonpig – Driving revenue growth from £30m to £80m and scaled active customers from 3.5m to 5m through retention and frequency drive
King & McGaw – Chief Digital Officer responsible for DTC P&L => doubling DTC ecommerce revenue
Not On The High Street – Interim VP of Growth Marketing => shifting channel mix, implementing OKRs and new marketing attribution
Expedia, eHarmony, Smart EnergyGB, PhotoBox, Hilton, Resident Home – Across CRM, retention, growth, ecommerce, trading and digital leadership roles
What I’m really good at:
Defining growth strategy and prioritising execution
Shifting channel mix for sustainable growth
Energising teams
Collaborating cross-functionally with Biz Dev, Ops, Finance, Product & Tech, and CX
Fostering experimentation and test & learn culture
Making data actionable and meaningful
Cutting through the noise to find clarity and focus
I can help your business grow. Let’s have a chat
Book a 30 mins discovery call below