What clients & managers have said.

  • “Armelle did a great job stepping into the organisation (and a new industry), to lead our Campaigns & Digital team - making such a quick positive impact on them, helping them understand how they can deliver for wider org, not just their own discipline expertise, and bringing much needed stability. Great at developing strategy, campaigns and getting stakeholder support, managing our agencies - (getting new scopes of work in place and renewed energy) - and onboarding our first major test and learn in AI.”

    — CMO, Smart Energy GB, not-for profit, industry funded marketing & comms agency

  • “Armelle has great experience in ecommerce and digital communications as well as capability in the evolution of broader marketing strategy. She delivered a strong data driven strategy for Moonpig, with equal passion about customer insight and customer 1st thinking as results focused planning. She is not afraid to speak up when things aren't right, and has the desire to drive action and recommendations for the better of the company. An asset to any team and brand.”

    — CEO, Scale up DTC, Gifting sector

  • “Armelle brought highly-effective senior leadership, marketing experience and pace of delivery to our Group of Telecom and Technology businesses. She rapidly brought creative input and GTM-led strategic thinking into play to revitalise and reposition our Group's B2B marketing activities whilst working in close partnership with our private and public business development teams. As a member of our Group Leadership Team, reporting to me as Group CEO, Armelle was a highly valued member of our team and a fantastic contributor to our positive working culture and environment”

    — CEO, Scale up B2B, IT Services & Cybersecurity

What peers have said

  • “Armelle is an extremely effective Marketing professional who is passionate about finding customer-focused solutions and optimising relationships. Armelle was always a voice of reason in management discussions, providing a very healthy dose of challenge, rationality and pragmatism. On top of the above (and something of a rarity for Marketing folks), Armelle is very strong on her numbers and always considers the financial impact of issues. ”

    — Finance Director, Moonpig

  • “Having worked with Armelle for over 12 months, I found her ability to invigorate the brand to be very impressive. In my time working with Armelle, she oversaw our TV ad campaign, a rebrand and launch of our new Loyalty program. These all contributed to us being able to confidently push the platform with our core values front and centre of all that we do. In addtion to this, Armelle also oversaw the Marketing team which collaborated closely with my team to deliver across various different channels and coming up with innovative solutions for our overall strategy.”

    — Senior Commercial Director, VoucherCodes

  • “Although it was Armelle's first project ever related to this industry, she figured out very quick how to help her client and deliver enduring benefit and sustainable solutions. She constantly came up with thoughtful and strategically valuable ideas which she turned into project assets with her fine sense of empathy and leadership. Armelle developed in a very short period of time strong and trustful relationships with the wider team. Her eloquence and way of argumentation helped her to get quick access to the client‘s leadership. ”

    — External Management Consultant, EDF

What team members have said.

  • “Armelle has a wealth of experience across all marketing disciplines and has a real passion for driving a customer-centric and data-orientated approach to marketing - ensuring all efforts are delivering on the very best thing for the customer. She’s not afraid to ask questions and try new things, and is able to challenge respectfully when needed in order to drive the best outcomes for the business... Armelle genuinely cares for her team - making sure each person’s contributions are valued and always making time to offer guidance and support whenever it’s needed. ”

    — Brand & Communications Lead reporting to me at VoucherCodes

  • “Armelle is a dedicated and passionate leader. She was always open to new ideas and being collaborative. She was also quick to give credit where it was due and to be able to offer support to ensure my success. Whenever I have questions or concerns Armelle was always able to set aside time for me and to give me genuine insightful advice. She is decisive and strategic in her actions and has a breadth of knowledge in marketing, analytics and an understanding of our customers.”

    — Customer Experience Lead reporting to me at Moonpig

  • “Armelle was a fantastic manager, encouraging and teaching me so much over the 18 months we worked together, in particular her skill for being results driven yet creative and innovative in everything she did. Armelle has taught me a huge amount which will definitely help and stay with with me throughout my professional life.”

    — CRM lead reporting to me at PhotoBox