Projects
Sometimes you need targeted delivery: a rebrand, CRM overhaul, or a plan to shift your channel mix. I scope, land, and measure projects quickly so you get results without the faff.
Common briefs
CRM and lifecycle journeys
Loyalty and retention programmes
Acquisition channel mix shift
Audience Segmentation approach
Rebrand roll‑outs
Projects often result in supporting you with the hire of permanent, more junior team members
This is for you if you are:
A CEO, MD or CMO that need a senior helping hand, someone who can take care of scoping and driving a project AND get hands on to deliver it
A business that has grown well through a specific marketing channel but needs to diversify
A business that has nailed their customer acquisition strategy but need to drive retention and LTV
Success story
Resident Home (Mattress Brands: Nectar Sleep & DreamCloud) - Project duration = 10 working days:
Ran a Customer Strategy Workshop with senior team
Set up and Launched CRM lifecycle email programmes
=> drove email revenue from 2% to 10% of total revenue